Branding & Marketing conference track

Program |Tracks |Speakers

Branding & Marketing conference trackWednesday, May 4

Digital marketing is clearly the future of marketing, but digital marketing is also clearly broken with bad campaigns that simply doesn’t work and undermines a brand presence across channels and devices?

Customer experience management and marketing automation are just two buzzwords in a fast moving marketplace. The branding and marketing conference track will provide analyst and expert perspectives that enables you to lead the way in your organisations. You will also hear from practitioners from organisations like eBay and Penn State University who will share their valuable insights.

Join us and learn how others have created successful campaigns and solutions and discuss what it takes for the customer to truly engage with our brand.

The Branding & Marketing track is moderated by Jim Lewis (USA)


6:30 am – 7:00 am
Run with the Vikings


8:00 am – 9:00 am
Breakfast & registration


9:00 am – 9:15 am
Conference opening with Janus Boye (DK), J. Boye


Keynote: Content – It’s not the players – it’s the game

9:15 am – 10:00 am
Speaker: Robert Rose (USA), Content Marketing Institute


Lessons learned building a global brand & global web program

10:30 am – 12:00 pm
Speaker: Jerry Boyle (USA), Mylan


12:00 pm – 1:00 pm
Lunch


Rebranding eBay Enterpise: A Case Study

1:00 pm – 1:45 pm
Speaker: Brad Dorfman (USA), Innotrac


2:00 pm – 3:00 pm
Expert panel


How to reach the world using marketing automation

3:15 pm – 4:00 pm
Speaker: Dan Donovan (USA), LearnQuest


Leading with the brand in mind

4:15 pm – 5:00 pm
Speaker: Angelo Ioffreda (USA), io spark communications


Keynote: Working Out Loud: Intrinsic motivation for changing how we all work

5:15 pm – 6:00 pm
Speaker: John Stepper (USA)


6:30 pm –
Conference party at The Continental Mid-town