Content & Communications conference track

Program |Tracks |Speakers

Content & Communications conference trackWednesday, May 4

Content that communicates, converts, acquires and travels has always been difficult to produce.

The proliferation of your digital presence coupled with experience management is now making it seem insurmountable. Myriad devices, channels, languages and in some cases variants require much more from the technology, people and processes needed to deliver effective user experiences.

How do organisations make their content assets work for them? The Content and Communications track reveals case examples from notable brands, and insight from solution providers.

The Content & Communications track is moderated by Stephen Emmott (UK)


6:30 am – 7:00 am
Run with the Vikings


8:00 am – 9:00 am
Breakfast & registration


9:00 am – 9:15 am
Conference opening with Janus Boye (DK), J. Boye


Keynote: Content – It’s not the players – it’s the game
9:15 am – 10:00 am
Speaker: Robert Rose (USA), Content Marketing Institute


Global Content Management for Multinationals

10:30 am – 12:00 pm
Speaker: Gerard Peyronne (CH) DuPont & Dilo Kruyswijk (TR), IST@ease


12:00 pm – 1:00 pm
Lunch


Planning for Content Strategy in Your Project

1:00 pm – 1:45 pm
Speaker: Sara Walsh (USA), Capital One


2:00 pm – 3:00 pm
Expert panel


Building Your Content Ecosystem
3:15 pm – 4:00 pm
Speaker: Hilary Marsh (USA), Content Company


Words that work – clever content that makes work more fun

4:15 pm – 5:00 pm
Speaker: Jonas Bladt Hansen (DK), Arla Foods


Keynote: Working Out Loud: Intrinsic motivation for changing how we all work

5:15 pm – 6:00 pm
Speaker: John Stepper (USA)


6:30 pm –
Conference party at The Continental Mid-town