Content that communicates, converts, acquires and travels has always been difficult to produce.
The proliferation of your digital presence coupled with experience management is now making it seem insurmountable. Myriad devices, channels, languages and in some cases variants require much more from the technology, people and processes needed to deliver effective user experiences.
How do organisations make their content assets work for them? The Content and Communications track reveals case examples from notable brands, and insight from solution providers.
The Content & Communications track is moderated by Stephen Emmott (UK)
6:30 am – 7:00 am
Run with the Vikings
8:00 am – 9:00 am
Breakfast & registration
9:00 am – 9:15 am
Conference opening with Janus Boye (DK), J. Boye
Keynote: Content – It’s not the players – it’s the game
9:15 am – 10:00 am
Speaker: Robert Rose (USA), Content Marketing Institute
12:00 pm – 1:00 pm
1:00 pm – 1:45 pm
Speaker: Sara Walsh (USA), Capital One
2:00 pm – 3:00 pm
4:15 pm – 5:00 pm
Speaker: Jonas Bladt Hansen (DK), Arla Foods
5:15 pm – 6:00 pm
Speaker: John Stepper (USA)