Leadership & Strategy conference track

Program |Tracks |Speakers

Leadership & Strategy conference trackWednesday, May 4

Digital needs leadership not just management. Digital managers who have succeeded recognize that digital is just as much about developing new business models, organising and leading change as it is about knowing your technologies. At the Leadership & Strategy conference track you’ll meet digital managers who have transformed their organisations, created governance models that prove value to the business and who are finding ways to tackle the changes made necessary by mobile and social.

The Leadership & Strategy track is moderated by Jed Cawthorne (CA)

6:30 am – 7:00 am
Run with the Vikings

8:00 am – 9:00 am
Breakfast & registration

9:00 am – 9:15 am
Conference opening with Janus Boye (DK), J. Boye

Keynote: Content – It’s not the players – it’s the game
9:15 am – 10:00 am
Speaker: Robert Rose (USA), Content Marketing Institute

Strategic project delivery – Achieving success in a climate of extreme uncertainty

10:30 am – 12:00 pm
Speaker: Zannah Ingraham (UK), MMT Digital

12:00 pm – 1:00 pm

Making a Case for User Experience in the Enterprise

1:00 pm – 1:45 pm
Speaker: Rachelle Byars-Sargent (USA),  Public Broadcasting Service

2:00 pm – 3:00 pm
Expert panel

Surfacing the tragic mistakes to avoid

3:15 pm – 4:00 pm
Speaker: Jake DiMare (USA), Agency Oasis

How do you manage the challenges of decentralized teams?

4:15 pm – 5:00 pm
Speaker: Jeanett Buch (DK), LEGO

Keynote: Working Out Loud: Intrinsic motivation for changing how we all work

5:15 pm – 6:00 pm
Speaker: John Stepper (USA)

6:30 pm –
Conference party at The Continental Mid-town