Being relevant and personal improves user experience and delivers on business goals.
For digital professionals, it also connects digital with the organisation as a whole. Making the shift from serving audiences to building relationships is, however, challenging for most organisations. With so many choices, the best recipes are still in the making.
The Personalization & Relevance conference track reveals case examples from notable brands, and insight from solution providers.
The Personalization & Relevance track is moderated by Jim Lewis (USA)
8:00 am – 9:00 am
Breakfast & registration
9:00 am – 9:15 am
Conference opening with Lau Hesselbæk Andreasen (DK), J. Boye
9:15 am – 10:00 am
Speaker: Steven Pemberton (NL), CWI
10:30 am – 12:00 pm
Speaker: Dave Wieneke (USA), Connective DX
12:00 pm – 1:00 pm
1:00 pm – 1:45 pm
Speaker: Jaisri Chety (USA), gsk
2:00 pm – 3:00 pm
3:15 pm – 4:00 pm
Speaker: Meghan Walsh (USA), Hilton
4:15 pm – 5:00 pm
Speaker: Lisa Kagel (USA), American Red Cross
5:15 pm – 6:15 pm
6:30 pm –