Personalization & Relevance conference track

Program |Tracks |Speakers

Personalization & Relevance conference trackThursday, May 5

Being relevant and personal improves user experience and delivers on business goals.

For digital professionals, it also connects digital with the organisation as a whole. Making the shift from serving audiences to building relationships is, however, challenging for most organisations. With so many choices, the best recipes are still in the making.

The Personalization & Relevance conference track reveals case examples from notable brands, and insight from solution providers.

The Personalization & Relevance track is moderated by Jim Lewis (USA)


8:00 am – 9:00 am
Breakfast & registration


9:00 am – 9:15 am
Conference opening with Lau Hesselbæk Andreasen (DK), J. Boye


Keynote: HTML5 is the new Flash

9:15 am – 10:00 am
Speaker: Steven Pemberton (NL), CWI


The people part of personalization comes first

10:30 am – 12:00 pm
Speaker: Dave Wieneke (USA), Connective DX


12:00 pm – 1:00 pm
Lunch


Shopping Re-imagined

1:00 pm – 1:45 pm
Speaker: Jaisri Chety (USA), gsk


2:00 pm – 3:00 pm
Roundtable discussions


Reality Check: What needs to be in place before you can actually personalize experiences

3:15 pm – 4:00 pm
Speaker: Meghan Walsh (USA), Hilton


My year of making apple pie: Building a meaningful and relevant content experience at the Red Cross

4:15 pm – 5:00 pm
Speaker: Lisa Kagel (USA), American Red Cross


Town hall
5:15 pm – 6:15 pm


6:30 pm –
Farewell dinner