Leading with the brand in mind

Your brand is a compass for setting strategy, aligning action, and giving voice to what you stand for. A brand provides your organization with heart, spirit, and soul. How can you as a communication leader act in ways that align, reinforce, and amplify your brand?

Your personal brand defines who you are as a leader and why others should follow or collaborate with you. It gives you the foundation to lead others.

In this interactive session, we’ll explore these dual dimensions of brand – your organization’s brand and your personal brand.

Come ready to share your experience, insights, and challenges.

Leading with the brand in mind from J. Boye

Branding & Marketing
Date: May 4, 2016 Time: 4:15 pm - 5:00 pm Angelo Loffreda Angelo Ioffreda (USA)