Rebranding eBay Enterpise: A Case Study

How do you combine two of the leading brands in an industry in the face of a crushing deadline? This is the question we will explor in this session led by Brad Dorfman, Creative Director of Radial. Roughly 5 months ago, it was announced that two eCommerce companies, eBay Enterprise and Innotrac would be merging to form a new company–yet to be named. What were the challenges faced, both expected and unexpected, and how did the teams work to pull off a major brand launch in a matter of months? Join us for answers to these questions and more.

Branding & Marketing
Date: May 4, 2016 Time: 1:00 pm - 1:45 pm Brad Dorfman Brad Dorfman (USA)