We all have to do shopping, be it for day to day groceries or exquisite jewelry, DIY kits to assembled services or even toys and gifts for our loved ones. We cannot do away with shopping.
For ages, retailers have used several retail formats; recently it’s been the online and mobile shopping. Online shopping is fast becoming second nature to a large segment of the consumer base that leverages the power of the swipe of a finger on their tablet screens to compare products and prices. Most of the leading retailers are providing good shopping experiences to such customers along with recommendations to help with the decision making process. This has raised the bar for other players in the market . But the online channels have also made it just as easy to switch between retailers with the slightest of bad customer experience.
Recommendation provided by the ecommerce retailers today are based on what are others who bought the product also buying, or what other variants are available in the given category or what we consider as cross sell/ upsell. The generation Z has grown up with marketing and personalization, and tends to ignore vaguely relevant personalization attempts.
Can we morph the benefits of both conventional shopping with online shopping and re-imagine a more fulfilling shopping experience that overcomes the faint attempt to cross sell & up sell. The solution that tackles this mind shift is called Hyper Personalization.