Using Journey Mapping to Drive Digital Transformation

Journey Mapping has long been a ‘tool in the tool box’ for many in the User Experience field. This tool is now taking on a new importance as technology continues to advance and design becomes a more important strategic asset of many companies. In this presentation we will examine:

  • The need for Journey Mapping
  • How certain technologies have made Journey Mapping indispensable
  • The difference between journey mapping and touch points
  • The key aspects of a Journey Map
  • How to get started in Journey Mapping

Rich Warnaka: Using Journey Mapping to Drive Digital Transformation from J. Boye

Design & User Experience
Date: May 5, 2016 Time: 4:15 pm - 5:00 pm Rich Warnaka Rich Warnaka (USA)