Reality Check: What needs to be in place before you can actually personalize experiences

Personalization does not have an easy button. Products may enable personalization, but they also come with expectations for what you will already have in place. This session will look at the prerequisites for delivering on personalization including: data, content, and metadata management. Appropriate for IT and business leaders, discussion will focus on how the pieces fit together and how to start personalizing even when the all the required pieces are not quite perfect.

Meghan Walsh: Reality Check: What needs to be in place before you can actually personalize experiences from J. Boye

Personalization & Relevance
Date: May 5, 2016 Time: 3:15 pm - 4:00 pm 2c1ef75 Meghan Walsh (USA)