AAEAAQAAAAAAAAXMAAAAJDU4ZjU1MjIxLTI1OTQtNGI2Yi1iNWJhLWQxMTcwNWViNzhkMA Jaisri Chety (USA)

Director - Global Multichannel Data Management and Operations, gsk

Shopping Re-imagined Track: Personalization & Relevance Date: May 5, 2016 Time: 1:00 pm - 1:45 pm View session

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Strategic innovator and leader focused on enterprise level analytics solutions, building high performance technical and analytical teams and solving problems through structured processes and technology that transforms. As a result of being one of the few early adopters of digital marketing, advertising and analytics with a career spanning over 15 years has developed strong expertise in:

– Multi-channel marketing and analytics strategy, roadmap and execution
– Creating strategic vision for measurement of digital properties; turning analytics data into actionable insights
– Deep Retail experience that is leveraged for effective channel optimization, AB/ MVT testing, Customer Experience management and personalization
– Re-engineering of organizational process and governance
– Project management and 6 Sigma
– Advanced analytical practices such as predictive analysis, attribution modelling and customer profiling, segmentation and loyalty

Experience in managing and servicing fortune 500 clients by enabling advanced analytics solution. Excellent client rapport and confidence building skills, vendor management, strategic alliances and partnerships with leading marketing and analytics vendors.

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