Lau Hesselbæk Andreasen Lau Hesselbæk Andreasen (DK)

Head of groups, J. Boye

Conference opening Track: Conference opening Date: May 5, 2016 Time: 9:00 am - 9:15 am View session

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My job at J. Boye is to provoke digital managers and leaders from around the world to continually assess what they do; to re-evaluate how they approach the management and strategic alignment of all the digital channels. -And as importantly: how to organise and manage the people on the team.
I help those digital heroes shape and sharpen their thinking so they can push digital higher up on the agenda in their organisation; help them highlight and demonstrate how pervasive digital has become and what potential it has if managed well. Equip them to make better decisions.
I collect and share best (and worst!) practice examples from the working lives of digital teams in organisations across all sectors and industries.
I moderate knowledge sharing sessions and teach tutorials in Europe and the US.
I am excited by helping smart people become smarter through sharing knowledge, experience and other useful assets with peers. Years of listening and advising in this field means I have a finger on the pulse and a deep knowledge of the digital trends and tendencies in complex organisations everywhere.
I am part of a small, but highly inspiring international team. Apart from moderating Groups, I work on the J. Boye conferences, consult and advise on intranet / digital workplace strategy, organise research trips for members and generally focus on all aspects of business development; including J. Boye’s various partnerships and our recent set-ups in the US and Benelux.
My background is in business development, brand management and strategic marketing.