Rose has recently been awarded the role as Director of Innovation (Online & Outreach) for Penn State University in Pennsylvania, USA.
Rose’s role is to maintain the momentum of innovation at Penn State both online and through partnerships with academic and commercial entities. In parallel, she leverages her past chief of strategy experience to advise a global client base on how to create uniquely engaging solutions for their brands.
Rose’s career has concentrated on building brands and driving results across the entire customer experience spectrum from brand design and general advertising to direct and social at the top agencies of the world – Ogilvy, Y&R/Wunderman, Chiat/Day, Mullen, Leo Burnett, Havas, Hornall Anderson and RAPP. She loves to pair inspiring ideas with pragmatic, measurable solutions to address business challenges. Microsoft, IBM, AMD, Sprint McDonald’s, AT&T, Coca-Cola, SlimFast, Nintendo, Stride Rite, First Years and Cracker Barrel are just a few of Rose’s previous clients.
Rose is a much requested speaker addressing the differences between genders and generations. Her global research into modern men in 2005 laid the foundations for a reinvention of how men are represented in media. She identified the emergent majority of men self-identifying as fathers vs. powerbrokers or metrosexuals. Rose has also done extensive work on profiling women beginning with the formation of Mullen’s Just Frank division. She was one of the first US planners to advocate greater investment in marketing to women as they hold 80%+ of household’s financial decision making.
Rose’s research has been featured in such publications as USA Today, Contagious Magazine, The NY Times, The Wall Street Journal, Reuters, The LA Times and Foxnews.com, Crain’s, GQ and the Chicago Tribune Sunday Magazine.
Rose holds a joint Master of Arts with Honors degree in sociology and theatre, with a specialization in cultural anthropology, from the University of Glasgow, Scotland. Outside of work, she is passionate about Native American culture and art, the theatrical work of Peter Brooks, artisanal foods, global travel, and hill walking. Chief amongst her inspirations is her pretty fabulous daughter, Ariana.